Research has shown that travel companies put more attention on getting new customers and not on retaining those that they already have. Bon-Appetit has shown that it costs a lot more to get new customers, than keeping old ones. If you want to know how you can keep your old customers happy, then you should get in touch with Bon-Appetit; they will help you nurture the relationship that you started with your customers when they first travelled through bookings that you made for them. Giving your existing customers coupon codes that they did not expect is one way of keeping your brand on their minds. Whenever they want to travel, you can bet that they will book their trip using your site. Bon-Appetit is the best partner that you can get, especially when you want to maintain loyalty from your old customers.
Many online retailers look for ways in which they can use coupon codes without hurting their businesses. Although you should avoid indiscriminate couponing, there are ways in which you can use them to make more money as a retailer. According to Bon-Appetit you can use coupon codes to move
Apart from hosting coupon codes on online shopping carts, travel companies can improve their online conversions by adding coupon codes to their booking forms. Look at two scenarios here; in one, you place an advertisement, which leads a potential customer to your website, they read about the great travel packages that you have, and go to the booking form; their decision, will still be cautious. However, if you have a coupon code entry box on the form, then you will give them a gentle nudge towards making the final decision to purchase. Bon-Appetit shows you the many ways in which you can increase these conversions when dealing with indecisive travelers. Bon-Appetit is a leader in couponing, and they are definitely more than a simple aggregator; contact them and see how they can help you with this particular issue.
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